aba staff standing with backs turned admiring thier work

Our Story!

Founded with a clear mission to revolutionize the marketing landscape, ABA Agency is committed to elevating brands through innovative strategies and creative solutions. From curating impactful events to executing strategic media campaigns, we craft messages that resonate deeply with today's conscious consumers, all while staying true to our commitment to sustainability.

ABA in Numbers!

Our Timeline

2018

Begining

Founded by young investors to disrupt the marketing industry with creativity and innovation.

2019

Foundation

Laid solid operational and creative foundations for sustainable growth.

2020

Challenges

Adapted quickly to the pandemic, proving our resilience and flexibility.

2021

Growth

Expanded across the West Bank, built a trusted presence, and scaled our talented team.

2022

Innovation

Embraced data-driven tools and trends to deliver smarter marketing solutions.

2023

Expansion

Expanded services and reach, becoming a go-to partner for integrated communication.

2024

Transformation

Adopted AI-driven strategies, invested in eco-friendly printing, and launched a creator support hub to navigate change during challenging times.

2025

Beyond and Vision

With a forward-thinking mindset, ABA continues leading with creativity, sustainability, and tech-driven impact.

Meet Our Team

Avatar image ofSamer Al Betawi

Samer Al Betawi

General Manager

Samer Al Betawi

Bio

With 16 years of marketing experience, Samer is a seasoned PR professional and the founder of his own company, ABA. He boasts extensive connections within the private sector, international NGOs, and governmental institutions, leveraging his wide-ranging network to forge new relationships for any project. His adeptness at creating and nurturing connections has been instrumental in building successful ventures with clients, offering expertise in meeting the unique requirements of NGOs for fundraising initiatives. With experience in event execution, reporting, and project management, Samer excels in delivering results and exceeding client expectations across various sectors.

Avatar image ofMunis Abu Safa

Munis Abu Safa

Operations Manager

Munis Abu Safa

Bio

Munis is the Operations Manager at the company, with over 20 years of experience in factory management, equipment, and manufacturing. He oversees a 200-square-meter area housing 42 machines, including the DTF UV machine—an environmentally friendly machine—and Roland, Xerox, and Konica machines. With his extensive experience, Munis has deep knowledge of all aspects crucial to printing. He provides valuable advice on the most suitable materials to use.

Avatar image ofReem Nasir

Reem Nasir

Projects & HR Manager

Reem Nasir

Bio

Reem efficiently and professionally manages both internal and external affairs within the company. On the internal front, she meticulously organizes and distributes tasks among departments, facilitating workflow and promoting seamless collaboration between them. Externally, she possesses effective communication and coordination skills, demonstrating exceptional care for external matters, particularly focusing on customer needs and requirements to ensure successful project completion. By prioritizing the customer, Reem strives to achieve their complete satisfaction and provide a positive experience at every stage of interaction with the company.

Avatar image ofMaryam Ouri

Maryam Ouri

Projects and Events Coordinator

Maryam Ouri

Bio

With six years of experience, Maryam plays a key role in coordinating project timelines, client communications, and internal processes. Her strong attention to detail and multitasking abilities help keep projects on track and ensure seamless execution. Maryam's expertise in project management enables her to streamline workflows, optimize efficiency, and support teams in delivering high-quality results.

Avatar image ofMohammad Al Sayes

Mohammad Al Sayes

Printings Manager

Mohammad Al Sayes

Bio

Mohammad has over seven years of experience in managing print shop operations, overseeing all daily activities related to production and print quality. With his deep knowledge of printing technology and the use of modern equipment, Mohammad ensures that all projects are executed efficiently and meet the highest quality standards. He also effectively manages the team, contributing to increased productivity and ensuring that client needs are met accurately and professionally.

Avatar image ofRabie Jaradat

Rabie Jaradat

Graphic Designer and Design Trainer

Rabie Jaradat

Bio

Rabie is a skilled graphic designer with expertise in design, printing, and managing visual production processes. With experience as a Digital Marketing Manager, Rabie has a comprehensive understanding of both creative design and marketing strategies. He supervises the design and production of visual materials, ensuring high-quality results that align with project objectives. His creative approach enhances the overall appeal of the project, making him a valuable asset in the production process.

Avatar image ofAmr Shabitah

Amr Shabitah

Senior Graphic Designer

Amr Shabitah

Bio

With extensive experience in graphic design, Amr is a creative professional specializing in branding, visual identity, and advertising materials. His expertise spans across digital and print media, ensuring high-quality designs that align with brand strategies. Amr’s ability to translate ideas into compelling visuals makes him a key player in delivering impactful marketing campaigns.

Avatar image ofHadeel Nael Omar

Hadeel Nael Omar

Digital Marketing

Hadeel Nael Omar

Bio

A dynamic marketing and public relations professional with a degree in Public Relations from An-Najah National University. Hadeel has managed social media accounts for major brands like Jawwal and Zoom and has led youth training programs with the World Vision Foundation. She is proficient in digital marketing strategies and Adobe tools, excelling in content creation, campaign management, and team collaboration.

Avatar image ofSuad Al Daghma

Suad Al Daghma

Communication Officer

Suad Al Daghma

Bio

Suad excels in managing customer interactions, ensuring their requests are met quickly and accurately. Her ability to streamline processes and maintain clear communication makes her an essential link between the organization and its clients.

Our Values & Mission

Our Values

QUALITY

QUALITY

FOLLOW-UP

FOLLOW-UP

DEADLINE COMMITMENT

DEADLINE COMMITMENT

SUSTAINABILITY

SUSTAINABILITY

Our Mission

MISSION

MISSION

Ready to empower your brand and inspire change? Contact us today, and let us create tailored solutions that drive your success.

Let's Talk!